Version 1.0

Brand Guidelines

The visual language and design principles that define Keva Labs. Use this guide to maintain consistency across all touchpoints.

Brand Mission & Voice

What we stand for and how we communicate

Our Mission

To engineer digital independence by building robust, revenue-generating software. We combine the agility of an indie studio with the architectural precision of an enterprise consultancy.

"Engineered for Digital Independence"

Brand Voice

  • Concise - We ship code, not fluff
  • Technical - Precision over jargon
  • Helpful - Problem-solvers first

Logo System

Primary and secondary logo variants for different use cases

Keva Labs Full Logo
Primary Logo (Color)
Keva Labs Black on White
Primary Logo (Black on White)
Keva Labs White on Black
Primary Logo (White on Black)
Keva Labs Icon
Icon Mark (Color)
Keva Labs Icon Black
Icon Mark (Black on White)
Keva Labs Icon White
Icon Mark (White on Black)

Color Palette

Our carefully curated colors convey trust, innovation, and professionalism

#0A3D62
Keva Navy
Primary brand color. Use for headers, backgrounds, and primary text. Conveys trust and stability.
#F29F05
Circuit Orange
Accent color. Use for CTAs, highlights, and interactive elements. Draws attention and energizes.
#2D8CFF
Tech Blue
Secondary accent. Use for links, icons, and data visualizations. Represents innovation.
#F8FAFC
Carbon Surface
Background color. Use for app surfaces, cards, and subtle backgrounds. Provides breathing room.

Typography System

Fonts that communicate clarity and precision

Display / Headers
Exo 2 Bold (700) • 3.5rem / 56px

Engineered for Growth

Subheading
Exo 2 Bold (700) • 2.5rem / 40px

Building Digital Solutions

Section Title
Exo 2 Bold (700) • 1.75rem / 28px

Robust, Impact-Driven Software

Body Text
Montserrat Regular (400) • 1.1rem / 18px

We build small, robust applications that solve specific problems. Our code is clean, our design is user-centric, and our focus is revenue. This is an example of the standard body text for all documentation and marketing materials.

Code / Technical
JetBrains Mono Regular (400) • 0.95rem / 15px
npm install @keva-labs/design-system

Usage Guidelines

Best practices for applying the brand consistently

Maintain Clear Space

Always maintain minimum clear space around the logo equal to the height of the "K" lettermark.

Use System Fonts

Stick to Exo 2 for headers and Montserrat for body copy. Never substitute with similar fonts.

No Emoji Usage

Never use emojis in professional contexts. Use SVG icons styled with brand colors instead.

Preserve Ratios

Never stretch or distort the logo. Always maintain original aspect ratios when scaling.

✓ Do Correct logo usage

Use approved logo files and maintain proper spacing

✗ Don't Incorrect logo usage

Don't stretch, rotate, or change logo colors